AI Insights · Timothy · October 2025
Top 5 Digital Pacifier Games in New Zealand, Q3 2025
Explore the performance of the top 5 digital pacifier games in New Zealand during Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, New Zealand's digital pacifier games market showcased diverse trends across the top five applications. Here’s a closer look at their performance:
Candy Crush Saga from King experienced fluctuating weekly revenue, peaking at approximately $55K in early July and stabilizing around $50K by the end of September. Downloads gradually increased, reaching 2K in the final week, while active users saw a slight decline from 12.2K to 13K.
Color by Number：Coloring Games by Wildlife Studios saw steady revenue, with a small peak at $579 in late July. Downloads surged to over 4K by the end of September, a significant increase from earlier in the quarter. Active users more than doubled, ending the quarter at 8.8K.
Hill Climb Racing from Fingersoft maintained a modest revenue stream, hovering around $150. Downloads rose to 620 by the end of September, while active users increased slightly, reaching 2.6K.
PAW Patrol Rescue World by Budge Studios showed stable revenue, with a minor increase to $524 at the close of the quarter. Downloads gradually declined, ending at 342, and active users decreased from 3.7K to 2.9K.
Toca Boca Jr from Piknik displayed consistent revenue, peaking at $398 in late September. Downloads saw a subtle rise to 410, while active users fluctuated slightly, finishing at 1.8K.
These insights are based on data from Sensor Tower, offering a detailed look at app performance across the unified platform. For more in-depth analysis, visit Sensor Tower's website.
